Our Why.

Our passion for accounting is derived from something much deeper than just “being good with numbers”. Although numbers are a strength we are proud of, our true livelihood comes from contributing to the success of each of our clients. We see ourselves not just as accountants, but as business partners to our clients.  

Accountison was founded on the premise that business owners can find greater value in accountants than what traditional accounting firm offers. We specialize in cloud accounting – an efficient, streamlined process to keep your books clean and accurate. We utilize modern technology to guide our clients and transform their accounting and tax planning. At Accountison, we exclusively work with small businesses and their owners to perform all their accounting and bookkeeping, tax planning, and human resource needs.  

We know you didn’t start a business to spend your time reconciling your accounts and tracking financial reports – but we did. We created a virtual accounting department for your business, so that you can focus on what truly matters. By outsourcing your accounting to Accountison, you get to increase your business productivity, optimize your wealth by taking advantage of tax savings, and save money with an accounting staff alternative – all while producing efficient, reliable results. We believe in guiding our clients throughout the whole year, not just during tax season. With our proactive approach, we are able to generate tax savings and long-lasting relationships with every client we have.

Office background with alot of light and desk.
Madison Ballash, CEO, CPA, Macc

Meet the Founder.

Madison Ballash, CPA, MAcc, President  

Through disrupting the traditional accounting firm model, strategically leveraging technology, and maintaining a steadfast commitment to work-life balance, Madison has become a trailblazer in the industry. Her approach to innovation is both forward-thinking and grounded in solid expertise.

Madison's impressive educational and professional accomplishments have earned her the trust of business owners seeking transformative accounting solutions and precise financial models. She holds a prestigious Certified Public Accountant license and a Masters of Accounting degree from Florida Atlantic University. With a wealth of experience in both public and private accounting, Madison's expertise is unparalleled.

Her career spans valuable experience in both sectors, providing her with a well-rounded skill set to navigate the complexities of diverse financial landscapes. In public accounting, Madison engaged with clients from various industries, developing a keen understanding of the challenges faced by businesses of all sizes. This experience, combined with her role in managing the financial operations of a professional services firm in private accounting, gives her a unique insider’s perspective on corporate finance.

Madison's dual experience equips her with a comprehensive understanding of financial management across different sectors. Her ability to provide strategic insights and tailored solutions to clients stems from this holistic perspective, making her a uniquely qualified and trusted professional in the field.

Disrupting the Accounting scene one entry at a time

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